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Thursday, 16 February 2012

Siddharth puts his marketing skills to the test

Actor Siddharth, who's the co-producer of 'Kaadhalil Sodappuvadu Eppadi', directed by Balaji Mohan, has put his marketing skills to the test by his sales pitch for the film.

A management graduate from SP Jain, Mumbai, he seems to have succeeded in large measure in attracting attention to KSE which, consistent with the 34-year-old actor, is an out- of- the- box' movie. The end result can be there for all to peer after the film releases on Feb.17.

Siddharth pairs up with Amala Paul in KSE (LEARN HOW TO goof up your love life) and in addition croons a few numbers.

The film have been shot on live locations in Chennai, Hyderabad and Bangalore. Helmed by 24-year-old Balaji Mohan (24), this is a young team, which also included experienced actors Suresh and Ravi Raghavendar. While Siddharth's buddy Thaman (who appeared as a drummer in 'Boys'), is the composer, Nirav Shah is the cinematographer.

Balaji Mohan made a brief film by the similar name (KSE) for a Tamil TV channel's programme and it went viral on the net. Siddharth saw its potential for a feature. He and Nirav Shah had a possibility meeting with Sasikanth of Y NOT Studios culminating in a joint collaboration.

Explaining why he has become an ardent campaigner, he says his being a co-producer isn't the only reason behind this. Additionally it is because that is his first campus film in his 10-year career and he loves the film .His feverish sales pitch is to woo the youth who're the objective audience. His refrain: 'It isn't the usual boy-meets-girl routine, it's real, a fresh experience for the viewers. Given the choice of times I'VE mucked up love in my real life, who but I WILL play it convincingly.'

If the fast film is any indication, KSE can be an out-and-out amusing riot. It might well grow to be the surprise hit of this season of lovers.